What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

E-books and Affiliate Programs Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you. Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well.

Don’t make things complicated or it will confuse the reader, such as by adding numerous links. Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on.

If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly. Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial. Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

Viral Marketing  works, Clever viral marketing plans take advantage of common human motivations. The desire to be cool and greed drives people.

Google faster, better, bigger……..

Google penetration in the internet application space is tremendous. Just other day when I was walking down near a café, I got stopped by this old gentleman who could barely walk; he was looking for some street directions. He asked me direction toward mayroll drive, I myself not so sure, politely told him “I’m not so sure sir”. His next statement really amazed me, he said “I should I have printed the Google maps, it would have been helpful”. I was surprised, the reason being the man must be at least 80 years old and his understanding of Google and its technologies was something challening for me to comprehend. I asked him if he is a technology person, he said “NO”. The gentleman said he hardly knew anything about computers. He mentioned he was born in the days where a calculator and landline phone were called mysterious devices. He said “I just see my granddaughter using these things and she shows him how they work. Another bombshell he pulled out a navigator from his pocket and launched his favorite Google maps applications and told me how it helps him to get back home every day.

I am wondering Google penetration in people lives on day to day basis and how it is positively changing the world we live in. Google popularity in the internet world really amazes me. Google is not only for some twenty first century technology geeks but it is also a familiar name among people of all ages or should I say centuries, who believed that calculator was a mysterious device. With its ever-increasing share in the internet application space Google has been able to make life easy for people of all demographics. Applications like Picasa, Google maps, Google gadgets are blessings not only for tech savvy people but also for common citizens who just know the name “Google”. One thing seems to be sure & clearer, with its ever increasing popularity Google is here to stay and will be faster, better and bigger……..

Yes, that’s the question somebody asks me other day. Well in my opinion it has never been a good time for print media to maximize their profit. Newspapers over the world have shown decrease in terms of advertisement revenue from past few years. However just blaming internet won’t help those news daily’s, they need to evolve from the primitive methods and look at alternative method of making content available to users. To be successful and make your content read and available to users, print media needs to move to alternative methods like news on mobile, RSS, dynamic websites, kiosk etc.

Is Internet a is a threat to print media? Is internet an enemy of friend? Let us know your thoughts….