Do’s

• Know What You’re Doing. A blog should have crystal clear hierarchy and links and should
preferably be easy to navigate.
• A site map is required to help the users go around
your site and in case the site map has more than
100 links, then it is advisable to break it into
several pages to avoid clutter.
• Do join a blog community, and check out other bloggers and follow discussion threads. Come up with essential and precise keywords and make sure that your website features relevant and informative content.
• The Google crawler will not recognize text hidden in the images, so
when describing important names, keywords or links; stick with plain
text.
• The TITLE and ALT tags should be descriptive and accurate and the
website should have no broken links or incorrect HTML.
• Dynamic pages (the URL consisting of a ‘?’ character) should be kept
to a minimum as not every search engine spider is able to crawl them.
• Do fellowship with other bloggers. The robots.txt file on your web server should be current and should
not block the Googlebot crawler. This file tells crawlers which
directories can or cannot be crawled. Keep It Fresh, Do commit to a regular posting schedule
Don’ts

 
• Choose the right tool. When making a site, do not cheat your users, i.e. those people who
will surf your blogs. Do not provide them with irrelevant content or
present them with any fraudulent schemes.
• Avoid tricks or link schemes designed to increase your site’s ranking.
• Don’t ignore comments visitors make on your blog posts. Do not employ hidden texts or hidden links.
• Google frowns upon blogs using cloaking
technique. Hence, it is advisable to avoid that.
• Automated queries should not be sent to Google.
• Avoid stuffing pages with irrelevant words and
content. Also don’t create multiple pages, subdomains,
or domains with significantly duplicate content.
• Avoid “doorway” pages created just for search engines or other “cookie
cutter” approaches such as affiliate programs with hardly any original
content.

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